I spend most of my time thinking about how people make sense of things.

I have an M.A. in Anthropology and a career in brand strategy, which sounds like an unlikely combination until you realize both fields are fundamentally about the same question: Why do some stories land and others don’t, and what does it take to close the distance between what you know and what other people are ready to understand?

For almost seven years, I brought that perspective to Microsoft’s global marketing organization, leading content and social strategy across AI, Cloud, and Developer audiences. I led content for AI model launches, developed the social strategy for Microsoft Build, and helped grow global channels to millions of followers.

Alongside Microsoft, I’ve spent nearly a decade consulting for organizations including American Express, HBO, Absolut, Roche, Pachama, Overstory, Ohio State University, and others. Across industries and formats, the challenge has remained the same: Turning new ideas into narratives that feel relevant, accessible, and worth paying attention to.

At the center of my work is a simple question: How do you help people understand something new and see why it matters?

Bilingual in English and Spanish.