Helping people make sense of what’s new.

Different industries, different audiences, same goal: Creating stories that feel relevant, meaningful, and human.

Microsoft
Global Marketing Engines & Experiences

Led content strategy and storytelling across Microsoft's AI, Cloud, Developer, and Latin America businesses for nearly seven years, helping audiences understand new technologies through campaigns, launches, and experiences designed for developers, business leaders, and technical communities worldwide.

Three people sitting on a stage in a panel discussion, engaged in conversation. The woman on the left is holding a red folder, wearing glasses and a striped blazer. The woman in the middle has long dark hair, wearing a brown blazer and black pants. The man on the right is bald, with a beard, wearing a light blue blazer and holding a bottle of water.

Two people, a man and a woman, both wearing glasses, standing and looking at a laptop screen at a tech event or conference, with corporate badges around their necks.

Announcement of Claude Opus 4.5 now available in Microsoft Foundry, with a dropdown menu showing other models.

Announcement of Mistral Large 3 now available in Microsoft Foundry, with digital and graphic design elements, blue background, glowing effects, and 3D shapes.

Two students, a girl and a boy, standing with backpacks, looking confidently ahead, with colorful gradient background. Text announces "This fall, students won't just learn about AI" and promotes Hour of AI by Microsoft.

Screenshot of GitHub Copilot coding agent interface with a list of assignees, including Copilot, a robot mascot, and user names.

Pachama
See Carbon in Action

Partnered with Pachama during a pivotal stage of growth to sharpen the brand story, helping the company move beyond familiar climate messaging and build a clearer voice that connected with customers, investors, and the sustainability community.

A woman planting a seedling in the ground in an outdoor, rural setting.

Open laptop on a wooden table displaying a website about carbon action, with a colorful aerial image and a pie chart showing revenue distribution.

A presentation slide with the title 'Realigning Economy and Ecology' and a photo of a mangrove tree with annotations highlighting its age and emissions reduction years.

Ohio State University
Own Your Story

Helped shape the "Own Your Story" recruitment campaign by translating research into messaging that reflected a changing higher education landscape and spoke directly to students' goals, concerns, and sense of possibility.

Smiling young man wearing glasses and a wide-brimmed hat, standing near some plants with a brick wall in the background.

Group of five friends standing close with arms around each other on a hill, watching a sunset with mountains in the background.

Open magazine showing pages with text and photographs of young people, including a man in a denim jacket and a woman looking out a window.

A young woman with long, windblown hair holding a small crab by the ocean, smiling and laughing.

Shibui Whisky
Cause a Stir

Worked with Shibui Whisky to define a stronger brand narrative that balanced Japanese heritage and craftsmanship with a fresh perspective designed to introduce the brand to a broader audience.

Person wearing a black leather jacket holding a bottle of whisky with a label that reads 'SHIBUI' in front of a dark brick wall with painted pink, red, and blue designs.

Motorcyclist sitting on a motorcycle on a mountain road at night, with a starry sky and distant lights in the valley below.

A photo of a person in a smoky environment with Chinese lanterns, partially hidden behind a magazine or brochure. The cover text reads "WHY WE STAND" and the inside page lists qualities like visionaries, astute, intuitive, and courageous.

A collage of images featuring urban night scenes with neon lights, a woman on a motorcycle, neon signs in Asian cityscapes, a fish, a guitar, a woman in traditional Japanese attire, cherry blossoms, a koi fish, a woman with a mask, and various street scenes.

The Restoration Hotel
See Us in a New Light

Developed "See Us in a New Light," a campaign that captured the spirit of Charleston through storytelling rooted in place, culture, and community, positioning the hotel as an expression of the destination itself.

A man with sunglasses and a beard riding a motorcycle across a desert landscape during sunset.

A promotional poster for The Restoration hotel in Charleston, featuring a view of colorful historic buildings, palm trees, and a clock tower at sunset.

A person holding an open magazine, showing a photo of three individuals wearing colorful masks or masks with artwork, in a record store with shelves of vinyl records in the background. The magazine has large, bold text that states 'AUDIOPHILIDRIES' and smaller text describing the store owner and history.

Interior of a cozy library or lounge area with built-in bookshelves filled with books, a chandelier hanging from the ceiling, a yellow velvet sofa in the foreground, and a reception desk at the back with a vintage sign and exposed brick wall.

Absolut
Nothing to Hide

Led content and creative strategy for Absolut's Midtown Miami takeover, bringing the brand's spirit of transparency to life through a large-scale public experience that connected with audiences where they lived and gathered.

Close-up of a woman's face in neon pink lighting, wearing clear glasses with the words 'ABSOLUT® GRAPEFRUIT' on the side, and hoop earrings.

Graffiti wall with two vinyl ads for Absolut vodka flavored spirits. The left ad features Absolut Vodka with a blue background, a bottle image, and text about vodka. The right ad features Absolut Grapefruit with a pink background, a bottle image, and text about grapefruit flavored spirit.

Person viewing a large poster with the text 'Absolute Grapefruit' in pink, and additional handwritten text below.

Two women smiling in front of a pink neon heart-shaped decoration, one wearing sunglasses and a denim jacket, the other with dark hair and a pink top.

Roche
A Tale of Light and Shadow

Supported Roche's partnership with The Economist by creating content around cancer treatment, innovation, and access in Latin America, translating scientific topics into stories that were credible, accessible, and human.

A group of people seated on colorful modern furniture in an indoor event space with greenery and decorative plants, engaging in a conversation or performance.

A digital infographic with four icons and texts highlighting healthcare challenges: low disease awareness, diagnostic delays, weak infrastructure, and insufficient funding.

Screenshots of articles on a computer and tablet discussing healthcare and social issues in Latin America, including cancer control and access to healthcare

A woman with long hair and closed eyes holding her chest with a serious expression, with a pink background behind her and a blue background with text about women and heart health.

American Express
Unlock New Experiences

Created an upgrade campaign for American Express that moved beyond product benefits to explore customer aspirations, helping position premium cards as an extension of how people see themselves and the experiences they value.

Open travel brochure or magazine detailing cruise and travel experiences, with images of scenic landscapes, a cruise ship, and information about destinations and amenities.

A busy airport terminal with travelers, some with luggage, and a large sign for American Express. In the foreground, a man and woman are hugging, surrounded by children and other travelers.

Person holding a smartphone over a table with notebooks, glasses, and a laptop.

Modern hotel bar area with bar stools, a black countertop, wooden shelves with bottles, glassware, and decorative lighting fixtures.

Tiffany & Co.
Art of the Sea

Supported the launch of Tiffany & Co.'s Art of the Sea collection through editorial storytelling that connected the collection's craftsmanship with its inspiration, heritage, and relationship to the natural world.