Title: Nothing to hide
Format: Experiential
Client: Absolut

Description: Absolut's "Nothing to Hide" campaign was built around the brand's most honest asset: a vodka made with no additives, no artificial flavors, and nothing to be ashamed of. The brief was to take that transparency and turn it into something you couldn't walk past.

The activation took over Midtown Miami with billboards, posters, and experiential installations — and I wrote the copy that made it land. That included out-of-home placements, coaster messaging designed to spark conversations at the bar, print placements, and social ads that extended the campaign's reach beyond the streets.

The result: 4M+ impressions across out-of-home and digital channels, and one of Absolut's most visible U.S. activations that year.