Some portfolios show range. This one shows a pattern.

Enterprise tech, luxury goods, climate science, whisky. Every one of them had a story that wasn't getting through. Not anymore.

Microsoft
E&E Marketing Experiences

Seven years. One client.

Across Developer, Cloud, and AI product lines, the work meant translating what was technically groundbreaking into what was humanly meaningful for audiences ranging from global developer communities to enterprise decision-makers and mainstream tech consumers.

Three people sitting on a stage in a panel discussion, engaged in conversation. The woman on the left is holding a red folder, wearing glasses and a striped blazer. The woman in the middle has long dark hair, wearing a brown blazer and black pants. The man on the right is bald, with a beard, wearing a light blue blazer and holding a bottle of water.
Two people, a man and a woman, both wearing glasses, standing and looking at a laptop screen at a tech event or conference, with corporate badges around their necks.
Announcement of Claude Opus 4.5 now available in Microsoft Foundry, with a dropdown menu showing other models.
Announcement of Mistral Large 3 now available in Microsoft Foundry, with digital and graphic design elements, blue background, glowing effects, and 3D shapes.
Two students, a girl and a boy, standing with backpacks, looking confidently ahead, with colorful gradient background. Text announces "This fall, students won't just learn about AI" and promotes Hour of AI by Microsoft.
Screenshot of GitHub Copilot coding agent interface with a list of assignees, including Copilot, a robot mascot, and user names.

Pachama
See Carbon in Action

Billboard in an urban area promoting carbon tracking and action, showing a map, statistics of hectares, projects evaluated, and funding related to carbon offsetting, with skyscrapers and graffiti wall in the background.

Climate tech is saturated. Pachama needed to say something different and mean it.

The brief: move beyond category language and give Pachama a distinctive editorial voice that can carry real thought-leadership weight, resonating with investors, partners, and the wider sustainability community.

A woman planting a seedling in the ground in an outdoor, rural setting.
Open laptop on a wooden table displaying a website about carbon action, with a colorful aerial image and a pie chart showing revenue distribution.
A presentation slide with the title 'Realigning Economy and Ecology' and a photo of a mangrove tree with annotations highlighting its age and emissions reduction years.

Ohio State University
Own Your Story

Post-pandemic, students stopped taking "because it's Ohio State" for an answer. Fair enough.

"Own Your Story" addressed that head-on, speaking directly to students' sense of agency and ambition rather than leading with institutional reputation.

Smiling young man wearing glasses and a wide-brimmed hat, standing near some plants with a brick wall in the background.
Group of five friends standing close with arms around each other on a hill, watching a sunset with mountains in the background.
Open magazine showing pages with text and photographs of young people, including a man in a denim jacket and a woman looking out a window.
A young woman with long, windblown hair holding a small crab by the ocean, smiling and laughing.

Shibui Whisky
Cause a Stir

Great whisky. Not enough people knew about it. Classic problem.

Shibui had genuine craft credibility and a heritage worth talking about. It just needed a voice that could speak to a new generation of discerning drinkers without alienating the loyalists who already loved it.

Person wearing a black leather jacket holding a bottle of whisky with a label that reads 'SHIBUI' in front of a dark brick wall with painted pink, red, and blue designs.
Motorcyclist sitting on a motorcycle on a mountain road at night, with a starry sky and distant lights in the valley below.
A photo of a person in a smoky environment with Chinese lanterns, partially hidden behind a magazine or brochure. The cover text reads "WHY WE STAND" and the inside page lists qualities like visionaries, astute, intuitive, and courageous.
A collage of images featuring urban night scenes with neon lights, a woman on a motorcycle, neon signs in Asian cityscapes, a fish, a guitar, a woman in traditional Japanese attire, cherry blossoms, a koi fish, a woman with a mask, and various street scenes.

The Restoration Hotel
See Us in a New Light

The Restoration Hotel brand is a love letter to the American South. This campaign was built to make that felt.

"See Us in a New Light" moved past surface-level hospitality marketing to tell the richer, more textured story of Southern culture and creativity: the communities, makers, and voices that give Charleston its character.

A man with sunglasses and a beard riding a motorcycle across a desert landscape during sunset.
A promotional poster for The Restoration hotel in Charleston, featuring a view of colorful historic buildings, palm trees, and a clock tower at sunset.
A person holding an open magazine, showing a photo of three individuals wearing colorful masks or masks with artwork, in a record store with shelves of vinyl records in the background. The magazine has large, bold text that states 'AUDIOPHILIDRIES' and smaller text describing the store owner and history.
Interior of a cozy library or lounge area with built-in bookshelves filled with books, a chandelier hanging from the ceiling, a yellow velvet sofa in the foreground, and a reception desk at the back with a vintage sign and exposed brick wall.

Absolut
Nothing to Hide

Absolut's core brand truth: nothing artificial, nothing hidden, nothing to be ashamed of. The brief was to take that transparency and turn it into something you couldn't walk past.

The activation took over Midtown Miami with billboards, posters, and experiential installations, and I wrote the copy that made it land. Out-of-home placements, coaster messaging designed to start conversations at the bar, print placements, and social ads that extended the campaign's reach beyond the streets.

Close-up of a woman's face in neon pink lighting, wearing clear glasses with the words 'ABSOLUT® GRAPEFRUIT' on the side, and hoop earrings.
Graffiti wall with two vinyl ads for Absolut vodka flavored spirits. The left ad features Absolut Vodka with a blue background, a bottle image, and text about vodka. The right ad features Absolut Grapefruit with a pink background, a bottle image, and text about grapefruit flavored spirit.
Person viewing a large poster with the text 'Absolute Grapefruit' in pink, and additional handwritten text below.
Two women smiling in front of a pink neon heart-shaped decoration, one wearing sunglasses and a denim jacket, the other with dark hair and a pink top.

Roche
A Tale of Light and Shadow

Most pharma thought leadership reads like a press release wearing a turtleneck. This couldn't.

The job was to support Roche's partnership with The Economist and elevate the conversation around cancer treatment access in Latin America, a region where the gap between what's medically possible and what patients can actually access remains stark.

A group of people seated on colorful modern furniture in an indoor event space with greenery and decorative plants, engaging in a conversation or performance.
A digital infographic with four icons and texts highlighting healthcare challenges: low disease awareness, diagnostic delays, weak infrastructure, and insufficient funding.
Screenshots of articles on a computer and tablet discussing healthcare and social issues in Latin America, including cancer control and access to healthcare
A woman with long hair and closed eyes holding her chest with a serious expression, with a pink background behind her and a blue background with text about women and heart health.

American Express
Unlock New Experiences

Nobody upgrades a credit card because of the APR. They upgrade because of who the card says they are.

For Amex customers, the upgrade decision was already made. The copy just had to make it feel inevitable.

Open travel brochure or magazine detailing cruise and travel experiences, with images of scenic landscapes, a cruise ship, and information about destinations and amenities.
A busy airport terminal with travelers, some with luggage, and a large sign for American Express. In the foreground, a man and woman are hugging, surrounded by children and other travelers.
Person holding a smartphone over a table with notebooks, glasses, and a laptop.
Modern hotel bar area with bar stools, a black countertop, wooden shelves with bottles, glassware, and decorative lighting fixtures.

Tiffany & Co.
Art of the Sea

Luxury marketing has one rule: never explain the magic. Evoke it.

The work required understanding not just what made the collection beautiful, but what made it meaningful and communicating that to audiences who expect both.

A woman with red hair in a checkered dress sitting on the edge of a yacht, looking at the camera with water in the background.
A luxurious ring with a large rectangular blue gemstone at the center, surrounded by multiple smaller blue and clear gemstones, set in gold on a white background.
A woman working on jewelry design or craft, with various tools and colorful materials on her workspace, and cremation or memorial jewelry on a drawing or painting.
Two-page magazine spread featuring jewelry, specifically diamond necklaces with green accents, displayed in a flowing, wave-like arrangement. The left page has text about Tiffany & Co., and the right page has the title "Going Solo" with a description of unique jewelry designs by Tanya Dukes.